BRAND TRANSFORMATION, APAC
Think of a typical FMCG beauty TVC Now watch the ads below
Over five years, we transformed P&G’s Olay APAC across India, Australia, Thailand, and the Philippines from a staid FMCG brand made for older women, into a brand loved by the younger generation.
Here are the six super popular TVCs responsible for that change.
Annoying Mark
OLAY ANTI-MARKS (AUS/NZ)
Mark successfully annoyed only the boring Olay clients in Australia.
OLAY POWER DUO (INDIA & SRI LANKA)
Meena
Meena became the most viewed TVC in the history of beauty advertising. (no kidding)
Yoga glow without the yoga
OLAY SUPER SERUM (ASEAN)
Heineken probably copied this idea.
OLAY SUPER SERUM (ASEAN)
Holiday glow without the holiday
The second in the series of ads that probably ‘inspired’ Heineken
OLAY POWER DUO (AUSTRALIA/ NZ)
99 problems
A beauty TVC that was made to feel as irreverent as a beer ad.
OLAY BRAND FILM (ASEAN)
Stem the Gap
This film ended up selling more products than any product TVC Olay had ever done. (no kidding, again)