BRAND CAMPAIGN, ACTIVATION
Meet AI-SHU
A revolutionary AI mentor from Olay that brings the untold wisdom of generations of Indian female scientists to young women in STEM.
India has the largest number of female STEM graduates in the world,but the smallest number of women in STEM.
We partnered with India’s top 75 female scientists to create a conversational AI mentor built using priceless data - personal stories of how they made it in STEM, despite all odds. Advice and stories that can’t be found anywhere online.
We hope for AISHU to mentor more Indian women to join STEM and become powerful role models in their own right.
LAUNCH FILM
We created an ambitious launch film that travels through Indian history, telling the stories of female role models in STEM - whose collective wisdom lives within AISHU.
AISHU - THE AI MENTOR
Training an AI using offline data (as opposed to the traditional method of feeding existing datasets) requires hundreds of relevant offline resources: Humans.The personal experiences of real female scientists.
Over the next few months, AISHU will continue to learn and evolve through more personal accounts of Indian female scientists on how they survived ‘death by a thousand cuts’ on their journey to a career in STEM. Giving millions of young Indian women encouragement to make it in STEM
This AI is in a very early stage. It’s NOT YET connected to generative datasets (eg. Open AI) because of legal issues within P&G. It’s not easy to sell work like this.
