PRINT CAMPAIGN, CHINA

Ctrip: Fly To
The Real Thing Instead.

China is nuts. There exists a Chinese version of everything, Including world-renowned landmarks: Pyramids of Shenzhen, Mount Rushmore of Chongqing, Eiffel Tower of Hangzhou...

Ctrip, China's No.1 budget-travel booking portal, wanted to encourage its rising middle-class to travel the world. So we used China’s infamous life-size replicas of famous international tourist destinations to tell its citizens that now it’s super cheap to fly to the real thing.